United Airlines | Out of EWR

United Airlines | Out of EWR

To convince New Yorkers to fly out of the most dreaded airport in the city, we created an outdoor campaign positioning Newark against its biggest rival: JFK.

The launch of the campaign included digital taxi tops, which used real-time traffic data to calculate the time to JFK and EWR from the exact location of the cab. 

We also created a series of headline-based ads that ran all around New York City.

These went up on the Brooklyn-Queens Expressway, right on the route to JFK. 

We also created destination-specific ads touting United's vast network—all accessible from EWR. 

Out of SFO

The campaign was so successful that we were asked to create a similar one for the Bay Area. This time we used tech-speak to convince San Francisco that United could hang with the other airlines.