United Airlines | Olympics

United has been the official airline of Team USA for over 35 years. To showcase this partnership, we created an integrated campaign featuring the two teams that make every Olympic journey possible.

In addition to a national TV effort, we created snapchat-inspired print and OOH with the athletes and employees doing what we all do on a big trip: taking selfies.

We also created a series of digital billboards and banner ads to accompany the campaign.