Xfinity // A Holiday Reunion
In today’s world, it’s easy to forget what the holidays are really about. To remind people to enjoy this special time with their loved ones, we brought two of the most iconic childhood friends in film history—E.T. and Elliott—back together.
The film premiered on Thanksgiving Day, when millions of Americans are traveling home. It was the #1 trending video on Youtube and has been viewed over 200 million times globally, earning 2.3+ billion earned media impressions.
We documented the project from start to finish to give E.T. fans a peek behind the curtain and show just how much detail went into the film.
We also worked with renowned illustrator, Paul Shipper, to create a full-on movie poster, elements of which were used throughout the campaign.
